What is Sales Hub from TraceGains Gather®?
TraceGains Gather® Sales Hub provides suppliers on the TraceGains Network with the opportunity to grow their business on the world’s largest food, beverage, and dietary supplement Marketplace. Sales Hub includes advanced listing and catalog analytics, valuable leads, and the opportunity for suppliers to showcase their brand to the TraceGains Network.
This article provides the basics of getting started on Sales Hub.
Create a Marketplace Catalog
To generate leads and listing analytics, you must create a Marketplace Catalog. To create a Marketplace catalog, add information about your company as well as add the items you sell to the TraceGains Network using the Customer Management application.
To learn more about how to update your Marketplace catalog to include information about your company, your locations, and your items in the Customer Management application, please reference the following article content:
While it is not required to associate items with specific, real-world locations on the TraceGains Network, it is recommended to include the locations from which items may be sourced as buyers on the Marketplace may have geographic preferences.
About Visibility
TraceGains values your company’s privacy and enables you to specifically control which locations and items appear on the Marketplace. Each location and item record includes a “visibility” switch. Switch it on to include the location or item in your Marketplace catalog. Switch it off to remove the location or item from your Marketplace catalog.
Many suppliers on TraceGains Gather® elect to make some of their standard items visible and their customer-specific or customized items not visible. You can also control which document types you want to enable buyers on the Marketplace to download from your listings.
Optimize your Marketplace Catalog for Search Performance
The Customer Management application provides detailed instructions on how to improve your item listings’ search ranking. Improving your search rank will increase the number of new business leads by ensuring that your listings are among the top results for buyers searching for products you sell or categories you sell into.
Here are two tips for optimizing search performance:
- Ensure that your item listings include a search-friendly name (e.g., use item names that prospects in your market might search, for example, on Google – not an item ID)
- Include a robust description and comprehensive tags that might cover category-type searches by buyers on Marketplace.
TraceGains rewards all engaged, active suppliers on the network with additional Marketplace search boosts when they achieve supplier badges, including:
- Responds Quickly
- Documents Up-to-Date
- Supplier Champion
Within your Company listing page in Customer Management, we provide you with a comprehensive checklist to maximize your supplier and item search ranks:
- Optimizing your Company Listing
- Optimizing your Item Listings
Next Steps
Once you have built your catalog, check out more Sales Hub articles to learn how to maximize your experience.